Wednesday, March 24, 2010

Russian Hill is Officially Fernet Central

As a proud Mission District resident this is an obviously difficult admission. Unfortunately, given the events of the past 24 hours the truth can be denied no longer. Russian Hill takes their Fernet more seriously than any other neighborhood in San Francisco. They are Kings of Fernet.
 The Queen of Fernet. (No relation.)

Take a second to let that sink in, my fellow Missionites. Shake off your south-of-market hipster prejudices, re-align your worldview, take a deep breath... then continue. No matter how much it may hurt, we have to come to terms with this simple salient situation: Another neighborhood in San Francisco does Fernet better than we do. That neighborhood is Russian Hill.

Still not buying it? Allow me to explain.

Pivoting off our recent discussion of the quixotic obsession with internet traffic, this site got a sizable jolt yesterday when the extraordinarily popular foodie blog Tasting Table linked to yours truly in their write up of the new phenomenon of Fernet On Tap. Because I am self-centered and like seeing my name in print, the link looked like this:
  As you can see, I'm taking celebrity in stride.

More relevantly to my thesis, the article noted the availability of Fernet On Tap at Bullitt. Bullitt is a bar on Polk between Vallejo and Green in (yep) Russian Hill. Thrillist got the scoop on Bullitt's tap two months ago (and Fernetiquette lamely followed) so it is not quite BREAKING NEWS that one can get Fernet On Tap in San Francisco. HOWEVA, Tasting Table also mentioned that Tonic Bar, which is another Russian Hill bar a block and change from Bullitt, now also features Fernet On Tap. It is not an exaggeration to say that this development is one of the greatest things to ever happen to humankind.

I will freely admit that math is not my strong suit, but the equation here seems pretty definitive. We now have TWO bars in ONE neighborhood that have Fernet On Tap vs. ZERO bars that have Fernet On Tap anywhere else in America. That adds up to unrivaled, unchallenged, undisputed dominance. I'm sorry, Mission bars. You may be cheaper and closer to me, but until you install a Fernet spigot at Pops, Benders, Uptown or 500 Club, you'll continue to play second fiddle.

Until then: Russian Hill is Fernet Central. So it is written, and so it shall be.

Filed Under: Fernet On Tap, Russian Hill, Fernetiquette Gets Famouser and Famouser All The Time, fernet adverts, Best McQueen Tribute Evar, Tonic Bar, I should leave my hood once in a while

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