The legendary liquid in that emerald bottle is more than merely San Francisco's preferred method of self-medication; it's an intoxicating fairy tale. And even though Dammann's story is one that demonstrates the devotion of Fernet's fans, in a city that drinks more of the liqueur than any other locale in the United States and more per capita than any place on Earth, there are plenty of asses on barstools with a story to tell about Fernet-Branca. And in telling the tales, they continue the life of the drink itself, which was born of myth, and somehow along the way has become perfectly suited to San Francisco's palate.
This is how Fernet-Branca came to thin the lifeblood of our city.
And now, four years later, there's a half-assed blog dedicated to lazily chronicling said thinning of aforementioned lifeblood. As you can see, it's an important signpost in human history. So please gentle reader, take the time today to review the article in its entirety. Allow yourself to reflect on what
More on the Infamous SF Weekly Fernet Article as it develops...