And then this one, which I actually prefer even though the scan is bad:
The text in both is as follows:
Fernet-Branca is like nothing you've ever tasted. [Not so sure I agree with you 100% on your policework there, Fernet Ad guy - Ed] It's strong, aggressive and not for the easily intimidated; but the closely guarded secret recipe rewards the adventurous with a bold taste, and leaves you feeling revitalized and alive. Try a shot of Fernet-Branca and you'll experience over 40 herbs picked in four continents that give it a natural and unique flavor.
I find it interesting that both ads recommend trying "a shot" of Fernet, yet both feature a glass of Fernet and cola next to the bottle (though Sailor Moon Lady above admirably isn't bothering with any of that fey mixer stuff). In my anecdotal experience, most San Franciscans take their medicine straight up. Fernet and cola (or "Fernet con coca" more accurately) is more of an Argentinian thing.
Also peep the return of the alligator in ad #1. As we all have learned, the Branca family had used gators for years in their advertisements because they were famous for their digestive abilities.
Filed under: fernet adverts, Shockingly Unique, Fernet True Facts, Fernet and Cola, Drink it like a man you pansies