Yes please, ma'am. I'll take two.

A couple of adverts from the "Shockingly Unique" campaign to share today. First this one:

Larger version available here 

And then this one, which I actually prefer even though the scan is bad:

I can't say exactly what's so "Shockingly Unique" about the young lady in ad #2, but I'm not complaining. The ads are stylish, sexy and visually interesting. Consider my appetite whetted.

The text in both is as follows:

Fernet-Branca is like nothing you've ever tasted. [Not so sure I agree with you 100% on your policework there, Fernet Ad guy - Ed] It's strong, aggressive and not for the easily intimidated; but the closely guarded secret recipe rewards the adventurous with a bold taste, and leaves you feeling revitalized and alive. Try a shot of Fernet-Branca and you'll experience over 40 herbs picked in four continents that give it a natural and unique flavor.

I find it interesting that both ads recommend trying "a shot" of Fernet, yet both feature a glass of Fernet and cola next to the bottle (though Sailor Moon Lady above admirably isn't bothering with any of that fey mixer stuff). In my anecdotal experience, most San Franciscans take their medicine straight up. Fernet and cola (or "Fernet con coca" more accurately) is more of an Argentinian thing.

Also peep the return of the alligator in ad #1. As we all have learned, the Branca family had used gators for years in their advertisements because they were famous for their digestive abilities.

So everything old is new again. Just, you know... sluttier.

___
Filed under: fernet adverts, Shockingly Unique, Fernet True Facts, Fernet and Cola, Drink it like a man you pansies

Fernetiquette True FAQs

Dear Fernetiquette, 

I've got lots of questions.
Awesome. But that's... not really a question.

I know. I'm just saying I have them and that they may or may not be asked frequently.
Oh. I suppose you'd like me to answer them in a timely fashion, then?


Ideally.
Typical.

I'll probably get on with it now-ish.
Solid. Fire when ready.

(cont'd after the jump)

December 7th, 2005: A Day that Coincidentally will Also Sort Of Live in Moderate Infamy

Why would that December day be so important as to warrant mention somewhere on the internet? Because that was the day this vital masterpiece of investigative journalism was published:

The legendary liquid in that emerald bottle is more than merely San Francisco's preferred method of self-medication; it's an intoxicating fairy tale. And even though Dammann's story is one that demonstrates the devotion of Fernet's fans, in a city that drinks more of the liqueur than any other locale in the United States and more per capita than any place on Earth, there are plenty of asses on barstools with a story to tell about Fernet-Branca. And in telling the tales, they continue the life of the drink itself, which was born of myth, and somehow along the way has become perfectly suited to San Francisco's palate.



This is how Fernet-Branca came to thin the lifeblood of our city.

And now, four years later, there's a half-assed blog dedicated to lazily chronicling said thinning of aforementioned lifeblood. As you can see, it's an important signpost in human history. So please gentle reader, take the time today to review the article in its entirety. Allow yourself to reflect on what Pearl Harbor Day Infamous SF Weekly Fernet Article Publishing Day means to you personally and the future of America. Also, there will be a pop quiz.


More on the Infamous SF Weekly Fernet Article as it develops...